Nicole Bowman is no stranger to associations and event marketing. With 25 years of association marketing experience, the VP of Marketing for IAEE has seen a thing or two. Then 2020 happened and everything got turned on its head. Nicole shares how her team has adapted, the marketing toolkit she uses to promote IAEE and their iconic Expo Expo event, and why her team is busier than ever even after COVID-19 shut so much of the world down.
Referenced in this episode:
Essential Considerations for Safely Reopening Exhibitions & Events
Nicole Bowman, MBA contact info
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