In this episode, Sheila Johnston, MPPA, Senior Vice President of Business Operations at California Pharmacists Association talks next level email marketing, creating cross-department alignment, and building a consistent brand voice for associations. It's a little longer than our typical episode, but it's packed full of great ideas. You won't want to miss it.
Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and recruit and retain members to the California Pharmacists Association (CPhA). As Senior Vice President of Business Operations, Sheila manages membership, communications and the day-to-day administration of the association. She is also the Founder and Chief Design Officer of Copy by Sheila.
Sheila’s success is attributed to the extra effort she places in understanding the people and businesses she works with to design material that replicates the voice of people and organizations. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all marketing strategies.
Sheila holds a BA in Political Science from California State University, Stanislaus, and a MA in Public Policy and Administration from Sacramento State University.
You can connect with Sheila on LinkedIn.
About the CPhA:
For over 150 years, the California Pharmacists Association (CPhA) has served the diverse needs of our pharmacists, student pharmacists, and pharmacy technicians that work to improve the health of Californians. CPhA is the largest pharmacist association in the country and the leading statewide organization advocating the role of the pharmacist as an essential provider of healthcare providing optimal patient care.
The Association represents all pharmacy practice settings, including community pharmacy (both independent owners and employees working in chain drug stores), hospitals & health-systems, and specialty practices such as compounding, managed care, industry, and long term care.
CPhA’s social media handle is @CAPharm