Countless books and thought pieces have been written about content strategy, but taking all that information and finding a cogent strategy for an association is a challenge at another level. Today's guest is Amy Gavin, CAE Director of Digital Strategy for American Society for Nutrition, shares her secrets for generating and repurposing effective industry relevant content both from her team and her association members.
American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annual meeting, and advocacy and science policy. In 2028, ASN will celebrate 100 years as a leading advocate for the advancement of nutrition. Learn more about ASN at nutrition.org.
Amy Gavin, CAE lives and breathes the association world. From her start as a graphic design and printing sales consultant to her roles in publishing, Amy has devoted nearly 15 years to the industry. Her breadth of experience includes American Geophysical Union, American Diabetes Association, to her current role as the Director of Digital Strategy at American Society for Nutrition (ASN) where she oversees digital marketing, communications and technology. Amy uses her diverse experience along with her penchant for creativity and trying new things to help advance the mission of ASN.
Contact info to share:
Email: agavin@nutrition.org
LinkedIn: https://www.linkedin.com/in/amysgavin/